At The Health Writing Content Hub, you’ll find expert insights and actionable tips on creating impactful health and wellness content. Whether you’re a brand, business, or fellow writer, this blog covers everything you need to know about crafting engaging, evidence-based articles that resonate with your audience.
If you want to communicate complex health topics in an accessible way, build authority in the wellness space, and ultimately boost your brand’s visibility and credibility, you’re in the right place. Here, I write about my approach to content writing and provide the occasional tools and strategies to help you improve your content yourself.
Wellness Trends to Explore in June
June officially starts summer, bringing longer days and warmer weather. It’s the perfect time to create content that supports your audience in making positive lifestyle changes that align with the vibrant energy of summer. With this seasonal shift often comes a surge in motivation to embrace healthier habits, whether that means getting active outdoors, refreshing…
How to Write a Style Guide for Your Content
A clear and concise style guide can help reduce any ambiguity for your writers, allowing anyone to collaborate on content for your business. A style guide is an essential document for ensuring consistency across all your content. Whether you’re a freelance writer, a marketing team, or a large organisation, having clear content guidelines can help…
Creative Wellness Topics for May
As spring transitions into summer, it’s the perfect time to explore fresh wellness themes that inspire your audience to prioritise their health and well-being. As the season blossoms into full spring, the focus naturally shifts to themes of renewal, mental health, and preparing for the busy months ahead. With Mental Health Awareness Month at its…
Why Your Healthcare Business Needs a Professional Health Writer
Crafting high-quality, engaging content isn’t always easy – especially if you lack the time or expertise. This is where hiring a professional health writer can make all the difference. Staying relevant and trustworthy is a constant challenge. Patients and clients are inundated with health information, making it essential for businesses to stand out with credible,…
The Power of Trending Topics in Health and Wellness Content
With new trends emerging daily, incorporating trending topics into your content can significantly enhance your relevance and engagement. Staying ahead of the curve in the health and wellness industry is key to capturing your audience’s attention. But how can you tap into these trends effectively? Let’s explore the power of trending topics and how they…
Health and Wellness Themes for April
April is a month of renewal, growth, and environmental awareness, making it the perfect time to inspire your audience with fresh health and wellness content. As the days grow warmer and nature comes alive, people are naturally drawn to themes of self-care, outdoor activity, and sustainable living. This month also brings opportunities to connect with…
Finding Patient Questions to Answer in Your Content
Finding patient questions to answer in your content doesn’t have to be complicated. With a little effort, you can identify the topics that matter most to your readers and craft content that truly resonates. Answering patient questions in your health content is crucial for building trust, credibility, and engagement. When you address real concerns, you…
Using Health Content to Address Common Patient Questions
For healthcare providers, addressing common patient questions proactively through well-crafted content offers numerous benefits. When patients feel their concerns are anticipated and addressed with clarity, it builds confidence and a sense of empowerment, allowing them to make more informed decisions about their health. Furthermore, health content tailored to answer patient queries fosters transparency, making patients…
Why Addressing Patient Questions Can Be Good For Your Business
Creating content that addresses patient questions isn’t just a service to patients – it’s also a powerful way to enhance your business’s reputation, strengthen relationships, and build trust. Whether your business sells healthcare products, provides medical services, or offers wellness solutions, addressing patient concerns with accurate and supportive information can bring tangible benefits. In this…
Wellness Content Ideas for March
Whether your audience is looking to shake off the winter blues, embrace mindful movement, or prepare for a more vibrant spring, this month provides countless angles to explore. As winter fades and the first signs of spring emerge, March offers the perfect backdrop for fresh starts and new habits. This transitional month, with its themes…
Why Hiring A Writer On Retainer Can Be So Valuable
A retainer agreement means that a writer is essentially ‘on call’ to create content regularly for a business, whether that’s blog posts, newsletters, social media updates, or website copy. Instead of hiring a writer for individual projects, businesses pay a set fee to secure a certain amount of the writer’s time or content output each…
Focus Areas for Health in February
February may be a short month, but it’s packed with health-related observances and themes, making it ripe for valuable and engaging content. While wellness goals are still fresh from the start of the year, February’s unique focus areas provide a perfect opportunity to tap into topics that matter to your audience. From celebrating American Heart…
Medical Jargon to Avoid in Health Writing and What to Say Instead
Avoiding medical jargon in health writing is crucial for ensuring that health information is clear, accessible, and actionable for a wide audience. Medical terminology can be confusing or intimidating for those without a healthcare background, leading to misunderstandings, increased anxiety, or even mistrust in the information provided. By using plain language and simple explanations, health…
Avoiding Confusing Words and Phrases in Health Writing, and What to Use Instead
Avoiding confusing or ambiguous terms in health writing is key to ensuring that information is understood, trusted, and acted upon. Clear communication empowers individuals to make informed decisions, supports better health literacy, and fosters positive health outcomes. This article looks at what language can be seen as confusing and why. It also provides tips for…
January Health and Wellness Subjects
As we welcome the new year, January offers the perfect opportunity to reset, refocus, and prioritise our health and wellness goals. Whether your readers are looking to shake off the holiday indulgences, establish new habits, or simply enhance their overall wellbeing, this month presents the ideal backdrop for cultivating a healthier lifestyle. From mindful eating…
Why Certain Words and Phrases are Insensitive, and What to Replace them With
Avoiding certain words and phrases that are considered insensitive in health writing is crucial because language has the power to shape perceptions, impact self-esteem, and either support or marginalise individuals. Insensitive language can perpetuate stigma, create emotional harm, or alienate readers who are navigating health challenges. This article takes a deeper look into why we…
Things to Consider Creating Content Around in December
As December approaches, businesses in the health and wellness space have a unique opportunity to tap into the seasonal mindset of their audience. The year’s final month brings a mix of celebrations, reflection, and preparation for the year ahead. Whether focusing on self-care, mental health, fitness, or holistic wellbeing, creating timely and relevant content can…
How Much Does a Freelance Writer Cost?
As demand increases, businesses and organisations need to understand freelance rates to budget effectively and ensure fair compensation for high-quality content. The cost of hiring a freelance health writer can vary depending on several factors, including the writer’s experience, the complexity of the content, the level of research required, and the pricing model used. This…
Health Topics to Write About in November
As the chill of November sets in and the holiday season begins, health and wellness become top priorities for many people. From managing stress and staying healthy during the colder months to boosting immunity and practising mindful eating, there are plenty of health topics to explore during this transitional period. For writers in the health…
Creating Credible Content: How to Research and Vet Your Sources
Using accurate and reliable sources for your content is incredibly important. With how easy it is to publish things online, anyone can share their thoughts, leading to the proliferation of information – and misinformation – across various platforms. Readers and consumers should be provided with information they can trust, making credible sources essential for anyone…
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