Author: Hana

  • Writing for Different Audiences: Tailoring Messages in Health Communication

    Writing for Different Audiences: Tailoring Messages in Health Communication

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    Tailoring content is essential for effective communication, particularly in fields like health and wellness, where messages can significantly impact behaviour and decision-making. Medical writing can change how a person acts, which can have real-world consequences. Unlike, for example, an article about an up-and-coming music artist’s latest hit, wellness blogs can cause a person to take…